We created Conductive Music to design and deliver programmes of music-making and new technologies workshops for children from challenging backgrounds, and we are now approaching our 10th birthday!
In 2020/21, we partnered with 18 Music Education Hubs (MEH) to reach 9,000 students across 200 schools, doubling our targets annually. We learned how to create, develop and maintain uninterrupted education provision in our field through online learning models. Our Blended Learning Playground brings together in person, online & on demand learning to meet changes across the pandemic and the digital divide.
We reach out to children, to help them create their own digital instruments and find their own musical voice through composition, co-creation and performance in a supportive learning environment for all abilities. We also support teachers, through a dynamic Professional Development provision, to boost their confidence in working across Arts and Technologies – the STEAM approach.
Our programmes operate at the intersection of music, technology, & STEM subjects using our skilled team’s expertise, and the widest-reaching technologies to allow us to involve all students, anywhere, support their teachers, and amuse their parents. We craft positive experiences with the creative technology tools we use, such as Ableton or Bandlab for composition, Scratch for entry level coding, and MakeCode for musical video game creation.
We look forward to welcoming you to our dynamic team of creatives, friends, and passionate people, dedicated to showing all children that ‘I can do it too!’.
Please check our YouTube, Facebook and both websites (conductivemusic.uk & steamcorner.conductivemusic.uk) for much more info on our projects.
- The Marketing Manager will work closely with the Directors and Programme Manager to deliver a successful marketing and communications strategy for the organisation. They will be responsible for devising and driving successful marketing campaigns for our programmes in schools year-round, helping to ensure we reach as many different groups as possible. They will also be a key contributor to fundraising campaigns, partnership building, and future workstreams.
Marketing and Communications Management
- In partnership with the Directors and Programme Manager, devise and implement an integrated marketing and communications plans for all organisational activities including festivals, events and tours, maximising opportunities within the full marketing mix, both online and offline.
- In partnership with the Directors create, and deliver the organisation’s digital strategy across all platforms to reach wider audiences and increase awareness of its work
- Manage the design and production of all promotional and advocacy material including social media posts, blogs, brochures, newsletters, and partnership and fundraising materials.
- Liaise with clients, schools, student and parents queries, and communications, including funder project reports and project brochures.
- Organise workshop bookings, liaising with CM staff and schools, for events both online and offline.
- Evaluate the effectiveness of the organisation’s digital marketing activity and performance targets and make recommendations for future plans.
- Identify trends and insights, and assist in optimising spend and performance based on the insights.
- Collaborate with the team to maintain the website and create project-specific landing pages to optimise engagement and user experience.
- Lead on the collection and analysis of audience/event data and reporting systems as required.
- Review the media and advertising requirements of the organisation on an ongoing basis, monitoring and assessing the effectiveness of campaigns to reach out to a broad range of people.
- Manage marketing via team contributions and freelancers including music, creative, website and film producers / photographers.
Essential Skills and Experience
- Direct experience of communications, including digital marketing and audience development within the arts sector.
- Understanding of communications approaches to engage participants and promote projects within community and school settings.
- Excellent IT skills, including: GoogleSuite, CRM systems, word processors and spreadsheets (including formulas), Eventbrite, Zoom, Mailerlite/Mailchimp or similar mailing software. Basic knowledge of html/CSS and image, video and audio editing is a plus.
- Experience of online marketing and sales, social media ads, especially Facebook and Google Ads.
- Proven experience of working with marketing databases, and running campaigns via email, social media and/or display advertising campaigns.
- Good knowledge of digital analytical tools: SEO, ads metrics, quantitative and qualitative data analysis.
- Strong analytical skills and data-driven thinking and the ability to produce reports and analyse findings.
- Up-to-date with the latest trends and best practices in online marketing and measurement and current practice within arts marketing.
- Experience of devising and implementing marketing campaigns.
- Able to work as part of a team and on your own initiative.
- Ability to ‘speak the language’ of a wide range of audiences – contemporary artists, teachers, students from across the UK and abroad, project managers in arts organisations, and many others.
- Ability to write copy and to produce imaginative, well-written publicity material.
- Excellent communication skills, both written and verbal.
- Excellent attention to detail.
- Understanding of equal opportunities and access issues as they relate to the performing arts and new technologies, GDPR, and safeguarding of children and vulnerable adults, especially online.